As you may or may not know, a man named James Frey wrote a book several years ago, "A Million Little Pieces", an autobiographical story of drug addiction and criminal lifetstyle. It was a top seller and was famously a part of Oprah's book club by virtue of the very gritty, graphic nature of the story and the underlying message of inspiration.
Then along comes The Smoking Gun, which exposes many of "Pieces" scenarios as heavily-embellished or outright fraudulent. At first Frey angrily denied the charges but has since relented.
Now, in what has to be the most humiliating event of any man's life in this century, he re-appeared on Oprah's show, where he was promptly and bluntly dressed down by the hostess. His answers were dodgy and avoidant.
I haven't read the book, as true-life inspiration stories really aren't my thing, but I'm curious to now.
Given that he has essentially conceded his guilt, I am given to rather dislike this man for being given such a golden opportunity to find literary success and using it to basically make a profit off of lies and fabrications. This is totally okay, except when you pass your story off as non-fiction. I would kill to not only publish my work, but to see the same kind of success he has seen.
Quote:<TABLE cellSpacing=0 cellPadding=6 width="100%" border=0><TBODY><TR><TD class=alt2 style="BORDER-RIGHT: 1px inset; BORDER-TOP: 1px inset; BORDER-LEFT: 1px inset; BORDER-BOTTOM: 1px inset">The Bug in Microsoft's Ear The software giant is mulling its own digital device that adds gaming to music and video, in an effort to compete with Apple's iPod empire!
After getting trounced for four years in the digital music business by Apple Computer (AAPL), Microsoft (MSFT) finally seems poised to do something about it. BusinessWeek has learned that the software giant is working on plans to develop its own portable digital media device to rival the iPod, rather than just providing technology to partners. Microsoft hasn't decided if it will go ahead. But sources inside the company and at its partners say Microsoft has put together a team that's considering the business end of such an initiative.
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Going forward with it would be an acknowledgement that the current strategy isn't working. Chairman William H. Gates III has argued that consumers would prefer a vast choice of devices to the limited selection from Apple. That's why Microsoft has relied on dozens of partners to come up with sleek devices and clever online-music services that use its software.
LIMITED APPEAL? But each year, Apple extends its lead in digital music. In 2005, Apple's share of portable media devices sold in the U.S. grew to 67% from 52% in 2004, according to NPD Group. Making its own device, despite an uneven track record in consumer electronics, may be Microsoft's only viable alternative.
What would it look like? Xbox boss Peter Moore says any Microsoft media device would have to leverage the company's most significant consumer strength, video gaming. "It can't just be our version of the iPod," says Moore, who nonetheless would not confirm that Microsoft is considering making such a device. So in addition to playing music and videos, a Microsoft device would include games. Microsoft would probably use the Xbox brand to market the gadget. "I think the brand is an opportunity," Moore says.
True, perhaps, but also risky. If the new device comes with the Xbox brand, most consumers will view it as a game player, like Sony's (SNE) PlayStation Portable. That might limit its appeal, since the portable gaming market is much smaller than the one for digital media.
TARGETING THE LIVING ROOM. There's also the risk of alienating partners. If Microsoft fashions its own gadget, those device makers could abandon Microsoft's digital media technology and devise their own software. "Everybody will try to do their own thing to differentiate," says Sim Wong Hoo, chief executive of Creative Technology (CREAF), the No.2 digital media device maker. "What Microsoft was trying to build will collapse."
With $39.8 billion in annual sales, Microsoft isn't particularly interested in increments from the digital media device business or online music. It's after a spot in consumers' living rooms. The more consumers purchase iPods, the more they'll buy songs and videos from iTunes, and the various iPod accessories to play music and video around their house. That in turn convinces more entertainment companies to partner with Apple. "The stakes are incredibly high," says Michael Gartenberg, vice-president and research director at JupiterResearch (JUPM).
The question still remains: Will Microsoft really do it? It has abandoned efforts over the years to make everything from computer speakers to PC-connected telephones. The company gave some clues in December, when it put its digital media software unit and its MSN Music service under Robert J. Bach, president of the Entertainment & Devices division. "It's a lot easier to talk about the end-to-end scenarios, because it's all under Robbie," says Microsoft's Moore. Indeed, the soup-to-nuts approach has been the key to Apple's success. For Microsoft, it may be worth the risk.
Okay, I already know what all of you are thinking and I'm telling you right now to stop. Don't post if all you're going to say is "it's going to fail" or "it has no chance", or "this is stupid" or anything like that. Instead, discuss what you think might make it a success, or at least give it a fighting chance. I'll start...
Microsoft's strengths obviously lie in their ability to create software and services. These, imo could greatly compliment a portable device. Microsoft is certainly serious about the MP3 biz since they partnered with MTV to make URGE (an online music service), and I have no doubt that some type of video service is in the making since MS reps have repeatedly expressed their opinion that online media distribution is the future as opposed to Blu-Ray and HD-DVD. With the MP3 player market booming, and the video downloads becoming more popular, there's certainly room for another device that does both very well. That shouldn't be all though...
Games...imho, this should be a secondary function. Microsoft should market the hell out of it as a music/video player but back it up with solid video game capabilities. I think a media device capable of accessing and utilizing Xbox Live + Xbox Live Arcade would be killer. Not to mention it could interact with the 360 in some ways. I would just hope that Microsoft wouldn't take the route of Sony and simply have Playstation type games in portable fashion. Portables are not consoles, and thus should be treated differently.
Interactivity. Other than the 360 there is also Windows Vista. Imagine accessing all your media files from your PC and simply viewing them on the device.
...I'm tired so I'm just going to close with saying that if Microsoft really does this I hope they create something special. Don't target Nintendo, don't go after Sony, don't go directly after iPod...take what they've created or done and go further with it. Create something unique that truly captures peoples attention, not a device that simply says "me, too."
