1st May 2006, 12:00 PM
What Nintendo is trying to is to reach out to play that haven't played games in a long time or at all, like with the DS [although it hasn't been quite as successful outside of Japan, and one of the ways to do that is to come up with a catchy name that makes its way into the mainstream media. It might turn off some people who care more about image than good games though.
Sometimes you get the scorpion.