24th May 2005, 5:58 PM
Quote:Nintendo has to find a balance between what the average consumer wants and trying differentiate themselves from the other two companies. It's difficult, but that's what they've got to do.
Yes, that's what they are trying, but is it working, and are they actually doing things consumers want? Those questions have much less certain answers, that's for sure... but looking at their market share over time, I'm sure it's been gradually eroding for a long time now. Their current strategy is not reversing that.
Quote:Failing miserably ? Perhaps, but what I'm thinking is that they were never out to win the last 2 generations anyways. Sometimes, the strategy may be to just hang in there and let the big guys kill each other and then you take the winnings when they've exhausted themselves. If you haven't noticed, unlike the other 2 companies which are so to speak owning the market... neither of them are turning a profit on their endeavors. Nintendo still remains the most profitable gaming company every quarter, with the exception of that one quarter last year where they came in 2nd to Konomi I think.
Yes, Nintendo definitely sends the signal that they don't really care about winning, that's for sure... they'd obviously rather do what they think is right than win. Though they do care about making money, as long as they do so they don't appear to mind much if they're in third...