12th January 2006, 3:41 PM
Us eh lazy? I really have to wonder about that... I have it in my mind that most advertising executives are morons selling garbage to companies without the ability to back up their claims. I could be off base here though, as I only have myself to go on. However, I don't care about a bag design. In fact, often I just get sickened by such things.
I suppose in the end there is one and only one target audience for these stupid things: those with an inability to think rationally. Unfortunatly, there are a lot of those people around... How the heck do you look at a snazzy design on a bag and think to yourself "I want to buy this"? As a general rule I don't think any of it looks any good at all, ever.
What sort of evidence do these advertising execs come up with? What sort of "tests" are they performing here? I have a serious problem with rounding up people and demanding they answer some extremely biased form like "which one would you rather buy?" It is biased because it suggests that the design would even influence their decision making. Are they still doing those tests?
I suppose in the end there is one and only one target audience for these stupid things: those with an inability to think rationally. Unfortunatly, there are a lot of those people around... How the heck do you look at a snazzy design on a bag and think to yourself "I want to buy this"? As a general rule I don't think any of it looks any good at all, ever.
What sort of evidence do these advertising execs come up with? What sort of "tests" are they performing here? I have a serious problem with rounding up people and demanding they answer some extremely biased form like "which one would you rather buy?" It is biased because it suggests that the design would even influence their decision making. Are they still doing those tests?
"On two occasions, I have been asked [by members of Parliament], 'Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?' I am not able to rightly apprehend the kind of confusion of ideas that could provoke such a question." ~ Charles Babbage (1791-1871)