The Biggest Douche in the Universe: J Allard

[Smoke]

In January, Allard and the rest of the Xbox senior executives gathered to write brief statements on what motivates them to come to work every morning. The mission: to inspire the group's rank and file. "Most people put down flowery, make-the-world-a-better-place, Miss America types of things," Allard says. "I wrote: What gets me out of bed and into the office every day is the thought of Ken Kutaragi's resignation letter, framed, hanging next to my desk."

Year 2: Xbox titles look better than playStation 2 titles as isvs have more time with the graphics part and the overall system. we enhance the system to offer voice chat for multiplayers to further extend our networking leadership … dolphin [Nintendo GameCube] becomes a niche product (toy) and is not covered in the serious gaming magazines. It's a 2 horse race …

"If we can get the first couple million Xbox 360s into the hands of the serious gamers, we can get to 10 million first," he says. "And the first guy to sell 10 million units wins."

Source: Wired Interview with J Allard



I put this here since it shows MS's mentality in the coming next-gen console wars. Now we know why they're releasing early.