Nintendo begins huge advertising campaign.

[Great Rumbler]

Finally!!

This fall Nintendo of America is asking gamers of all ages in a new ad campaign "who are you?" The ads showcase a wide range of personalities and characters. More than $50 million will be invested in launching the "who are you?" campaign, part of a total marketing push of $100 million through the end of the year. The "who are you?" idea will be introduced nationwide through cinema advertisements, print ads, billboards in major cities, transit ads, and more. Nintendo has set up a website for it here.

"Nintendo permanently established video games as a key element of popular culture, and 'who are you?' embodies the emotional connection players have with their favorite games and characters," says George Harrison, senior vice president, marketing and corporate communications, Nintendo of America Inc. "This campaign celebrates what makes Nintendo unique – the fact that we offer the widest range of personalities through which you can unleash your other self ... your game self."

"This is not about changing who we are," says Harrison. "Nintendo has been and always will be about making great video games for all ages. This campaign simply enables us to speak with one unified voice." The advertising applies to both both the GameCube and GBA.

Nintendo says that a cinematic commercial is one of the most ambitious commercials ever produced by them (usually their ads are subpar), featuring more than 500 extras and filmed in Asia. The ad pays homage to Nintendo's heritage. The 60-second spot will run on nearly 10,000 screens in movie theaters across the United States beginning Oct. 30, prior to movies ranging from The Matrix Revolutions to The Cat in the Hat in order to reach a diverse group of video game players. In addition, 30- and 15-second versions of the commercial will be used on television in October to promote Super Mario Advance 4: Super Mario Bros. 3, one of the most anticipated new games for Game Boy Advance.

They need to do stuff like this more often.

N-Philes

[Dark Jaguar]

This better not suck, but somehow I think a lot of far too archetypal "personality types" are gonna be shown, like some girl with pink hair being all "punky" or something.

[Great Rumbler]

I don't think it has anything like that.

[OB1]

So what's it all about? I'm too lazy to read it.

[Great Rumbler]

Well...maybe I'm too lazy to tell you!

[OB1]

Then I guess our lazality (I made up that word) will just cancel each other out.

[A Black Falcon]

They've had ad campaigns before... the Cube's first one (the people and stuff in cubes) I actually thought was good, and those Kirby 64 ads were funny, but other than that...

And they are never enough. You see them for a little while then they vanish and you see ten million more X-Box and PS2 ads.

[Great Rumbler]

What they need is a continuous ad campaign instead of ones that last for about a month or so and then fade away.

[Laser Link]

Since you are all lazy butts, I'll explain. It's kinda like the Shiggys we made. Except instead of sticking Shiggy's face onto wierd and random people, Nintendo is doing that with all their famous characters. For example, a picture of a boxer in mid-punch, except his right arm has been replaced by Samus's arm. Or Mona Lisa with Peach's face taped in front. Very cool stuff, and something I think would be hilarious to copy. *hint hint*

See, the IGN Boards are already all over this! Look at this one:



And some of Nintendo's, DK:

and Samus:


Go here for more: Who Are You?

[A Black Falcon]

Cool... :)

Oh, I saw a Nintendo TV ad today. It was one of the 'Cubes are now $99' ads... and it was funny...

[Dark Jaguar]

It's EXACTLY what the ENTIRE UNIVERSE should be doing ALL THE TIME, in this pic!

http://mediaviewer.ign.com/ignMediaPage....1.html.jpg

On a totally different wave length, who wants to bet people thought this was actually some sort of statement being made by some artsy types? Wouldn't be the first time they used some well known mascot in some odd "living exibit" thing.

[Great Rumbler]

Hahaha, that's awesome!

[alien space marine]

captain falcon needs to redo his drivers Liscence.