Supposedly it'll be by a new team, so not really a Bioware game just a game under the Bioware "label". I don't really get it, but this is EA we're talking about.
It's marketing. Just like slapping Quentin Tarantino's name on a movie he had nothing to do with.
"On two occasions, I have been asked [by members of Parliament], 'Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?' I am not able to rightly apprehend the kind of confusion of ideas that could provoke such a question." ~ Charles Babbage (1791-1871)