About executive "cheating" and "incentives"

[Dark Jaguar]

According to a massive number of psych tests, the old model of "risk benefit analysis" in executives to determine if they should cheat is wrong. Oh sure the cheating is done with the incentive in mind, but the value of the incentive and the chances of getting caught don't affect their decision. The truth is they cheat only as far as they can still view themselves as moral.

<object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param> <param name="flashvars" value="vu=http://video.ted.com/talks/embed/DanAriely_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/DanAriely-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=487" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/DanAriely_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/DanAriely-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=487"></embed></object>

Interesting stuff... Ayn Rand was a moron.