3rd March 2009, 9:24 PM
We make money either way!
http://www.gamedaily.com/articles/news/c...ood/?biz=1 (via VE3D)
http://www.gamedaily.com/articles/news/c...ood/?biz=1 (via VE3D)
Quote:Although this editor has not yet seen the new Street Fighter movie, we understand – thanks to Destructoid – that Capcom's branding is very much upfront in the film, as opposed to the Resident Evil movies from Sony Pictures. Marvel Comics has really reinvigorated its business through its movies, and Capcom is now looking to similarly boost its business by leveraging its own IP on the silver screen.
Chris Kramer, Capcom's Senior Director of Corporate Communications, told GameDaily BIZ, "About five years ago, Capcom decided to adopt the same approach to its IP that Marvel has adopted. Going forward, all major theatrical productions based on Capcom licenses will be co-produced – we're through with the idea of taking a check and throwing our IP over the wall."
Kramer continued, "Capcom is going to be much more heavily involved in our movies – Street Fighter: The Legend of Chun-Li is the first film to hit theaters that follows this model, which is why the Capcom logo has such prominent placement at the beginning of the movie. We also have Onimusha (wrapped shooting in Asia a few months ago), Clock Tower and Lost Planet movies in production, as well as a few other options floating around Hollywood."
As the first movie to be released under this new model, Street Fighter: The Legend of Chun-Li has not fared well, reportedly earning just $4.65 million during its opening weekend while simultaneously taking a "Hadoken" to the groin from critics. Kramer, however, isn't worried in the slightest and he dismissed the criticism, noting how successful the first Street Fighter movie has been financially for Capcom.
Kramer commented: "Critics were unkind to the first Street Fighter movie as well, but that film has been ridiculously profitable for Capcom over the last decade. The original SF movie still generates millions of dollars in royalties for Capcom every year, thanks to cable, foreign distribution, home video, DVD and Blu-ray sales. And Capcom would be receiving even more money if that had been a co-production deal!"