20th December 2005, 10:50 AM
I'm going to go with mess.
First off I think we should note why Microsoft chose to launch this holiday season as opposed to waiting. Simply, they wanted a headstart on the competition to avoid what they believed was the reason the original Xbox did not sell as well as PS2. That is, Sony came out first.
Now I know what you're saying, the Dreamcast came out first, and Sony killed it. Well, I don't want to take up that arguement because I don't see any of the underlying problems of Sega during their Dreamcast era (or before for that matter) plaguing Microsoft at this time. Specifically, scarce funds and waning developer support aren't an issue with the Xbox 360. Microsoft has more money than Sony and Nintendo combined, and every developer is on board in one way or another, so let's not go down that road. Besides the superficial comparisons of the similar logo and console color there really is no comparison. I think the jury is still out as to how much of an effect Blu-Ray equipped PS3 will have against the non-HD-movie-ready Xbox 360. I don't care to dust off my crystal ball and I don't trust any of yours so let's just leave it alone.
What does releasing first mean for Microsoft? If Microsoft could establish a solid userbase before the competition ever launched then developers would be more inclined to work on it. Seeing as how the Playstation 3 is guaranteed to be a success, Microsoft needs to get a respectable userbase in order to reel developers in and keep them around. Every developer has said they are on board, and many of them have announced multiple game titles. As of now there are over 200 games in development for the 360, and I'm sure there is more to be announced.
Another reason would be to get off the sinking ship of their first outting, the Xbox. The Xbox was a success in a couple regards: developer support has been continually growing and much of the rivals' third party offerings are available on the Xbox as well. Two is that the Xbox brand image has been on a steadily growing wave of momentum, enough to propel it to the number two position as far as sales go. 22+ million consoles sold is nothing to scoff at, especially seeing as how Xbox was the new kid against two longtime giants. The problem lies with the hardware and that Microsoft, to this day, doesn't make a profit with it. This has mostly to do with Microsoft's hasty decision to jump into the video game arena and launch some 18 months later. There was no time for Microsoft's research and development meaning that MS did not own anything that went into the Xbox. They had to pay royalties for every part and have been paying ever since. Probably needless to say, this is no longer the issue as Microsoft owns just about everything inside the 360 and this will definitely pay off in the long run. Anyway, financial issues aside, Microsoft needed to ride that wave of momentum in to the next generation, with both developers and consumers on board.
You may or may not agree, but that is how I see things.
Now with the 360 leading up to launch...
I don't want to go back as far the first showing of the 360 (the MTV event), E3, or TGS. They're distant memories and the only thing to gather from them is that they managed to generate interest. Good or bad, many people knew the 360 was coming months and months ago. Pre-orders filled up rather quickly at most game retail stores (in the U.S. anyway). It looked like Microsoft would be off to a heady start, and the Microsoft executives seemed overly confident that the launch would be nothing short of a success with plenty of units to go around for their global launch. I suppose you could say it was a success in that there was a solid launch lineup of games and a great demand for Microsoft's new baby, but a very big problem that the supply is nothing short of pathetic compared to other launches.
The Kiosks. I really liked being able to walk into Best Buy and Wal-Mart to play some 360 demos a few weeks before launch, and on a HD TV no less. I gawked at Project Gotham Racing 3, lit up when I saw Kameo, and was almost stunned when I played King Kong. It left a great impression on me, but I couldn't help but wonder where Perfect Dark Zero was, the supposed flagship title.
The Advertising. Color me not impressed. On one hand there were the jump rope and water balloon fight commercials which were great, I loved them, and on the other hand were some Perfect Dark Zero, Kameo, and Project Gotham Racing 3 commercials that I can't even remember as of now. The Dead or Alive 4 commercial is really nice, it's just too bad none of it's gameplay. Microsoft, take some notes from Sony about advertising. Seriously, just ask if you could sit in with them on one of their meetings and jot down whatever comes out of their mouths. This is where Sony and Nintendo walk all over you.
The launch games. I think it's a very solid lineup of games, one of the best I've seen and one of the best reviewed. The problem is that there isn't one game that stands out as the must-have, the all important system seller. I suppose it's okay considering that the PS2 launch didn't have one either, rather they had some 26 games that mostly fell into the good and great category, with SSX, a snowboarding game, getting the best reviews. The supposed flagship title, Perfect Dark Zero, was met with admirable impressions but not one claimed it as a must have.
Was the global launch a good idea? Launching globally in a three week window sounds amazing and would be a first in the video game world, and Microsoft did just that. However, they weren't very well prepared on all fronts.
I believe the U.S. sales numbers for the Xbox 360 in the month of November, between the launch day of the 22nd to the last day, the 30th, were 300,000-400,000. Sold out within in mintues at most major retail stores, leaving some who waited in line with nothing, and worse is that many of the pre-orders didn't get filled. In fact, most didn't get filled until this past week and there are still more people waiting. It's obvious that the 360 is in high demand, a very hot item for the holiday season, clearly Microsoft didn't make a bad decision about jumping into next gen too early as some people said, but was it really that good of an idea to release some units rather than none at all and simply wait? I know Microsoft couldn't just delay the the launch, that would piss off alot of consumers and publishers, plus they would miss the all important holiday season, but will this have an effect on the 360's success? They could have sold ALOT more. Will there be a lasting effect? I say no, it will be forgotten in time and only dragged up on internet forums as a major debacle when the next Xbox launch is underway. No doubt it pissed off some consumers who will just wait for Sony or Nintendo's new console, but I believe that will be a very small group of people.
I'm not sure about the sales numbers in Europe but I predict it sold out as well, and I believe they were alloted the same amount of consoles. Japan is a different story. I think they sold 62,000 360's on launch day (or launch week, I'm not sure), and I believe that Japan got some 250,000 consoles. One problem is that the Japanese just don't care for the American born Xbox and thought similarily for the successor. It's true that there is more Japanese developer support, which has surprised me, but there were no high-profile Japanese made games at launch. I'm not even sure Dead or Alive 4 is out yet, nevermind that other games like Blue Dragon (was on the Famitsu most-wanted list), Lost Odyssey, Every Party, Ninety Nine Nights, Enchant Arm, and others won't be available until sometime in 2006.
Like I said, it's a great idea and it could have been astonishing to have all the peices fall into place for Microsoft. Better luck next time, I suppose.
The faulty hardware. I don't know all the facts, and I'm not sure what the actual failure rate is but I do know that this has been one of the worst launches in the regard of faulty hardware. Overheating, crashing, scratching discs...I'm actually quite surprised that people are still buying them over ebay for multiple times what they're worth just to have it now.
It's not all bad. The Xbox 360 is out and building a fanbase as we speak while the competition is still being developed in a lab somewhere. There are some really great looking games on the not-so-distant horizon. Things can only get better, right? Unless there's some massive recall due to 360's starting fires.;)
I've probably over looked some facet of the launch but I said everything I wanted to. It was handled poorly and I can honestly say that I don't regret not buying one. I hope Microsoft pulls out of this okay and that there is much success with the 360, because I've had quite a bit of fun with my Xbox and I want to see Rare make a ginormous comeback in the coming years. Here's to a brighter tomorrow, Microsoft. Cheers.
First off I think we should note why Microsoft chose to launch this holiday season as opposed to waiting. Simply, they wanted a headstart on the competition to avoid what they believed was the reason the original Xbox did not sell as well as PS2. That is, Sony came out first.
Now I know what you're saying, the Dreamcast came out first, and Sony killed it. Well, I don't want to take up that arguement because I don't see any of the underlying problems of Sega during their Dreamcast era (or before for that matter) plaguing Microsoft at this time. Specifically, scarce funds and waning developer support aren't an issue with the Xbox 360. Microsoft has more money than Sony and Nintendo combined, and every developer is on board in one way or another, so let's not go down that road. Besides the superficial comparisons of the similar logo and console color there really is no comparison. I think the jury is still out as to how much of an effect Blu-Ray equipped PS3 will have against the non-HD-movie-ready Xbox 360. I don't care to dust off my crystal ball and I don't trust any of yours so let's just leave it alone.
What does releasing first mean for Microsoft? If Microsoft could establish a solid userbase before the competition ever launched then developers would be more inclined to work on it. Seeing as how the Playstation 3 is guaranteed to be a success, Microsoft needs to get a respectable userbase in order to reel developers in and keep them around. Every developer has said they are on board, and many of them have announced multiple game titles. As of now there are over 200 games in development for the 360, and I'm sure there is more to be announced.
Another reason would be to get off the sinking ship of their first outting, the Xbox. The Xbox was a success in a couple regards: developer support has been continually growing and much of the rivals' third party offerings are available on the Xbox as well. Two is that the Xbox brand image has been on a steadily growing wave of momentum, enough to propel it to the number two position as far as sales go. 22+ million consoles sold is nothing to scoff at, especially seeing as how Xbox was the new kid against two longtime giants. The problem lies with the hardware and that Microsoft, to this day, doesn't make a profit with it. This has mostly to do with Microsoft's hasty decision to jump into the video game arena and launch some 18 months later. There was no time for Microsoft's research and development meaning that MS did not own anything that went into the Xbox. They had to pay royalties for every part and have been paying ever since. Probably needless to say, this is no longer the issue as Microsoft owns just about everything inside the 360 and this will definitely pay off in the long run. Anyway, financial issues aside, Microsoft needed to ride that wave of momentum in to the next generation, with both developers and consumers on board.
You may or may not agree, but that is how I see things.
Now with the 360 leading up to launch...
I don't want to go back as far the first showing of the 360 (the MTV event), E3, or TGS. They're distant memories and the only thing to gather from them is that they managed to generate interest. Good or bad, many people knew the 360 was coming months and months ago. Pre-orders filled up rather quickly at most game retail stores (in the U.S. anyway). It looked like Microsoft would be off to a heady start, and the Microsoft executives seemed overly confident that the launch would be nothing short of a success with plenty of units to go around for their global launch. I suppose you could say it was a success in that there was a solid launch lineup of games and a great demand for Microsoft's new baby, but a very big problem that the supply is nothing short of pathetic compared to other launches.
The Kiosks. I really liked being able to walk into Best Buy and Wal-Mart to play some 360 demos a few weeks before launch, and on a HD TV no less. I gawked at Project Gotham Racing 3, lit up when I saw Kameo, and was almost stunned when I played King Kong. It left a great impression on me, but I couldn't help but wonder where Perfect Dark Zero was, the supposed flagship title.
The Advertising. Color me not impressed. On one hand there were the jump rope and water balloon fight commercials which were great, I loved them, and on the other hand were some Perfect Dark Zero, Kameo, and Project Gotham Racing 3 commercials that I can't even remember as of now. The Dead or Alive 4 commercial is really nice, it's just too bad none of it's gameplay. Microsoft, take some notes from Sony about advertising. Seriously, just ask if you could sit in with them on one of their meetings and jot down whatever comes out of their mouths. This is where Sony and Nintendo walk all over you.
The launch games. I think it's a very solid lineup of games, one of the best I've seen and one of the best reviewed. The problem is that there isn't one game that stands out as the must-have, the all important system seller. I suppose it's okay considering that the PS2 launch didn't have one either, rather they had some 26 games that mostly fell into the good and great category, with SSX, a snowboarding game, getting the best reviews. The supposed flagship title, Perfect Dark Zero, was met with admirable impressions but not one claimed it as a must have.
Was the global launch a good idea? Launching globally in a three week window sounds amazing and would be a first in the video game world, and Microsoft did just that. However, they weren't very well prepared on all fronts.
I believe the U.S. sales numbers for the Xbox 360 in the month of November, between the launch day of the 22nd to the last day, the 30th, were 300,000-400,000. Sold out within in mintues at most major retail stores, leaving some who waited in line with nothing, and worse is that many of the pre-orders didn't get filled. In fact, most didn't get filled until this past week and there are still more people waiting. It's obvious that the 360 is in high demand, a very hot item for the holiday season, clearly Microsoft didn't make a bad decision about jumping into next gen too early as some people said, but was it really that good of an idea to release some units rather than none at all and simply wait? I know Microsoft couldn't just delay the the launch, that would piss off alot of consumers and publishers, plus they would miss the all important holiday season, but will this have an effect on the 360's success? They could have sold ALOT more. Will there be a lasting effect? I say no, it will be forgotten in time and only dragged up on internet forums as a major debacle when the next Xbox launch is underway. No doubt it pissed off some consumers who will just wait for Sony or Nintendo's new console, but I believe that will be a very small group of people.
I'm not sure about the sales numbers in Europe but I predict it sold out as well, and I believe they were alloted the same amount of consoles. Japan is a different story. I think they sold 62,000 360's on launch day (or launch week, I'm not sure), and I believe that Japan got some 250,000 consoles. One problem is that the Japanese just don't care for the American born Xbox and thought similarily for the successor. It's true that there is more Japanese developer support, which has surprised me, but there were no high-profile Japanese made games at launch. I'm not even sure Dead or Alive 4 is out yet, nevermind that other games like Blue Dragon (was on the Famitsu most-wanted list), Lost Odyssey, Every Party, Ninety Nine Nights, Enchant Arm, and others won't be available until sometime in 2006.
Like I said, it's a great idea and it could have been astonishing to have all the peices fall into place for Microsoft. Better luck next time, I suppose.
The faulty hardware. I don't know all the facts, and I'm not sure what the actual failure rate is but I do know that this has been one of the worst launches in the regard of faulty hardware. Overheating, crashing, scratching discs...I'm actually quite surprised that people are still buying them over ebay for multiple times what they're worth just to have it now.
It's not all bad. The Xbox 360 is out and building a fanbase as we speak while the competition is still being developed in a lab somewhere. There are some really great looking games on the not-so-distant horizon. Things can only get better, right? Unless there's some massive recall due to 360's starting fires.;)
I've probably over looked some facet of the launch but I said everything I wanted to. It was handled poorly and I can honestly say that I don't regret not buying one. I hope Microsoft pulls out of this okay and that there is much success with the 360, because I've had quite a bit of fun with my Xbox and I want to see Rare make a ginormous comeback in the coming years. Here's to a brighter tomorrow, Microsoft. Cheers.
Jak 3 : Jet Set Radio Future : Oddworld: Munch's Oddysee : Final Fantasy XII : Shadow of the Colossus : more to come...
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