2nd June 2010, 9:42 PM
http://www.joystiq.com/2010/06/02/rare-g...niversary/
So, Rare updated their logo again.
We all remember the large blue and gold plaque with an R in it, and a lot of us have seen the modern logo which takes away the plaque and is just a large stylized gold R (which, well, doesn't look as good in some of the animations, but still looks nice enough).
...I know I said that "emblems" and such are out and just stating the name in a clean font is "in", but they managed to make a logo that has NO flavor, no character, whatsoever. And it STILL has a big emblem in it so they fail twice.
It looks like a logo for a propane company, like they teamed up with Phillip 66 or something. The R's themselves look like lazy road signs.
I don't mind a remodel, and I do love "neat and clean" as an aesthetic choice, but this just seems like... boredom incarnate.
It's not like it's a big deal, but I get the impression, just looking at it, that some just out of college marketting students "wow'd" Rare executives in some meeting with made-up nonsense about prioritizing opportunities and pointing to graphs without numbers or data-points on them to suggest this is some super science optimized logo that'll grab everyone's attention, and they probably spent a lot of money on it. They should just focus on the games, that's where they are losing people, not the logo. The sales of Perfect Dark Arcade should confirm no one is skipping out just because of that.
The funny thing is, to this day Nintendo has NEVER changed their logo. It's the same thing it's always been, the word Nintendo in a round outline. The most variation it gets is sometimes it's some color other than red.
So, Rare updated their logo again.
We all remember the large blue and gold plaque with an R in it, and a lot of us have seen the modern logo which takes away the plaque and is just a large stylized gold R (which, well, doesn't look as good in some of the animations, but still looks nice enough).
...I know I said that "emblems" and such are out and just stating the name in a clean font is "in", but they managed to make a logo that has NO flavor, no character, whatsoever. And it STILL has a big emblem in it so they fail twice.
It looks like a logo for a propane company, like they teamed up with Phillip 66 or something. The R's themselves look like lazy road signs.
I don't mind a remodel, and I do love "neat and clean" as an aesthetic choice, but this just seems like... boredom incarnate.
It's not like it's a big deal, but I get the impression, just looking at it, that some just out of college marketting students "wow'd" Rare executives in some meeting with made-up nonsense about prioritizing opportunities and pointing to graphs without numbers or data-points on them to suggest this is some super science optimized logo that'll grab everyone's attention, and they probably spent a lot of money on it. They should just focus on the games, that's where they are losing people, not the logo. The sales of Perfect Dark Arcade should confirm no one is skipping out just because of that.
The funny thing is, to this day Nintendo has NEVER changed their logo. It's the same thing it's always been, the word Nintendo in a round outline. The most variation it gets is sometimes it's some color other than red.
"On two occasions, I have been asked [by members of Parliament], 'Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?' I am not able to rightly apprehend the kind of confusion of ideas that could provoke such a question." ~ Charles Babbage (1791-1871)