14th April 2004, 4:20 PM
On this subject...
Quote:#http://www.gamespy.com/articles/505/505417p3.html
# Activision has paired up with ratings firm Nielsen Entertainment to create a measurement service that will provide advertisers with detailed information on "in-game ad exposure." The companies also announced the results of a survey entitled "Video-Game Habits: A Comprehensive Examination of Gamer Demographics and Behavior in U.S. Television Households." Among the findings from the February poll are that three-quarters of the surveyed households with a male between ages 8-34 own a game system; gaming doesn't impact TV viewing among male gamers ages 8-17; and one-third of those polled said that in-game ads "help them decide which products to buy."