iRiver's G10: Gaming Handheld

[Paco]

If the market expands then there is room for competitors. The handheld video game market is almost as large as the home console market, and it will probably surpass it in the near future. There is most likely room for a third handheld to enter and be successful.

iRiver, in case you didn't know, is quite successful in the mp3 player market. This isn't just some new device out of nowhere.