Analysts predict more in-game advertisements and the coming apocalypse.

[Smoke]

In Pikmin it works because it makes sense. It makes sense in sports games because real sports have lots of ads. It works in futuristic racers because let's face it, in the future advertising is only going to get more invasive. But is anyone buying this?

"In-game advertising and product integrations bring realism to Ubisoft's games and enhance the overall entertainment experience," said Jay Cohen, vice president of publishing for Ubisoft North America. "One of the major advantages for developers in partnering with consumer brands is that we can achieve this realism while helping advertisers reach their target market."

Source: ConsoleGold 2.0