Yamauchi was a pimp??

[OB1]

According to a GAF member who's reading the book Game Over:

Yamauchi dropped the word karuta from the company name, which now became NCL - Nintendo Company, Ltd.- as the young president planned to branch out into new businesses.

The first product launched by the new company was a line of individuall portioned rice. Add water and - Presto! It was a dismal failure. Yamauchi then opened a "love hotel," with rooms rented by the hour. The business was, for Yamauchi, a personal passion; it was said that he was one of his own best customers (his infidelities were well known-- even by his own wife, who ignored them.)

Holy crap, I thought that pimp stuff was just funny talk!

I certainly look at this picture differently now...