24th November 2004, 9:58 AM
The issue from the perspective of banks though would probably be that a lower price means that Sony is losing more money per unit, which means that they are making a big gamble that with the lower price they can sell enough units to make up for that fact and start making money off the software... and the lower they go the more they lose per unit. This price is extremely low so they must be losing a lot, and that's probably one thing that is reflected in that news.... we'll just have to see how well this gamble pays off for them.
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