18th May 2004, 11:42 AM
Quote:For a few months Sega and Sammy have been more "will they wont they?" then most of the couples on television. It is now official, Sega and Sammy are to merge.
After purchasing a 22.4% stake in Sega last year Sammy are now to fully merge with them. The new company, to be called Sega Sammy Holdings Inc., will be Japan's biggest software company, a title previously held by Konami.
Last year the companies earned 440 billion yen so it looks promising for the new company. The merger will be complete by October 1st but it is not certain how it will affect Sega's future in the gaming industry.
Sammy president Hajime Satomi, the head of the new company, said, "By integrating our operations, we will strive to become the world's number one entertainment company at an earliest time."
We will report with any developments in the case as soon as we get the news.
Cube-Europe
Sometimes you get the scorpion.