19th April 2004, 9:49 AM
it's the Nielsen Ratings Media group
http://www.nielsenmedia.com/
Basically, a few thousand people chosen by dempgraphic and area are given a box for their TV. Whatever show they watch transmits the show's title and time they watched it back to Nielsen. I think they have the same operation for video games. That way they can tell you what type of people watch what type of show (or game they play) and at what time they watched/played it.
Oh and in the video games and home movie catagory, no one cares who actually buys it. They only worry about who watches it or plays it. If you make a 6 year old want something so bad he'll bitch about it for weeks, the parents will eventually buy it. It's how MCDonald's stays in business.
http://www.nielsenmedia.com/
Basically, a few thousand people chosen by dempgraphic and area are given a box for their TV. Whatever show they watch transmits the show's title and time they watched it back to Nielsen. I think they have the same operation for video games. That way they can tell you what type of people watch what type of show (or game they play) and at what time they watched/played it.
Oh and in the video games and home movie catagory, no one cares who actually buys it. They only worry about who watches it or plays it. If you make a 6 year old want something so bad he'll bitch about it for weeks, the parents will eventually buy it. It's how MCDonald's stays in business.