Guns don't kill people, games do.

[Dark Jaguar]

Yeah, I've noticed the posters every now and then, but I don't stand and read every little thing I see. I imagine the same can be said of parents. It's VERY likely they just ignore the posters entirely like any other ad on a poster and have not much of an idea what it says. I know for a fact there are many parent types who have no idea what I mean when I say "rated M" from experience.

And as I suggest, they might actually take ratings more seriously and dump the notion of all games being for kids if the rating system was the same as is used for movies.

Of course, I'm just offering this as an option. With the parents being too lazy as it is to check into what their kids are doing, and a lot of them now ignoring movie ratings at that (my littlest sister has seen way too many horror movies for example, and is really creeping me out saying that Freddy 1.. 2.. song all the time), I highly doubt this would really actually work. I suggest doing this not because it'll actually DO anything FOR anyone, but to rather cover the industry's collective arse by being able to say "we've tried everything we could to get through to parents, but they are IDIOTS".