Some explain IGN's situation to me...

[geoboy]

IGN has definately taken advertisement to a new low. I clicked on an article I wanted to read. Soon after I completed reading the second sentence, some oose or something poored from an advertisement and covered the text, making it impossible to continue reading the article without having to pay attention to the advertisement. There is no excuse for that. I quickly become uninterested and didn't feel like finishing the article.

I have no idea how advertisements like that are supposed to generate revenue, as they tend to drive their audience away. Fewer people to see advertisement = less money made. So what do they do? They make the advertisements even more intrusive becuase advertisers pay more for those kind of ads. Pure idiocy.

If you wan't to know how to make money on the internet, do what Penny Arcade does. They establish a cult following by attracting people to their free comics and user-friendly website. The people who really enjoy the comic may want to buy a T-shirt or donate some money. And now as an incentive for donating, you become a part of their special club featuring bonus material. That is a good example of how you make money on the internet. Intrusive advertising is a definate no-no, yet some websites just don't get it. :S