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    Tendo City Tendo City: Metropolitan District Tendo City Miyamoto on the Sales Nintendo Needs

     
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    Miyamoto on the Sales Nintendo Needs
    A Black Falcon
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    23rd July 2024, 9:22 PM (This post was last modified: 23rd July 2024, 9:41 PM by A Black Falcon.)
    This is from a month ago, but it's interesting so why not make a thread about it?

    So, in a Japanese interview Miyamoto said that basically Nintendo needs to have one game sell 30 million copies every three to five years, they will be fine as a company.  They are currently well over that marker.  Meanwhile, 1 million sales is now not a huge hit anymore.  Also, he says that nobody (in development) likes it if a game only breaks even financially; instead you want your game to be successful, not only financially neutral.  "Miyamoto: Is that so? But if there's no profit and we're just breaking even, then it's just tiring, right? I'm sure the people who worked with me would think that that's not what we worked for . So, the reason why I don't praise my co-workers half-heartedly along the way is because, anyway, the reason I think it was good to work with them is because "we sell a lot.""  How capitalist of him... I don't know, breaking even seems fine to me.  But sure, being successful is better, if a game is successful it gives you revenues to make up for other projects that are less successful for example.

    His concluding message is quite good, too.  The idea is that Nintendo is a company that is always looking for the next big hit, and that he likes emphasizing to new employees that Nintendo's goal is to find that next hit game.  " Miyamoto: That's right. For me the most dangerous thing is to overlook something that could turn into something big. I think the good thing about our company is that we have been able to nurture these kinds of buds."  That makes sense.

    It's interesting to see that this is how he and Nintendo think, but considering how successful Nintendo has been for a long time, obviously they are good at capitalism.  Nintendo's focus on profits and rarely losing and never borrowing money is infamous, after all.  30 million every three to five years?  The current Nintendo can easily cross that bar several times over.  What we don't know is if Nintendo will continue being able to do that in the future, after Miyamoto retires... I hope they do, that they've set up a company that can last, but we'll see.

    Source and more: https://famiboards.com/threads/miyamoto-...toi.10155/
    https://www.resetera.com/threads/miyamot...-125157876
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    Miyamoto on the Sales Nintendo Needs - by A Black Falcon - 23rd July 2024, 9:22 PM
    RE: Miyamoto on the Sales Nintendo Needs - by Dark Jaguar - 24th July 2024, 7:32 AM

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