11th June 2017, 4:13 PM
XBox One X...
Yep, pretty dumb name.
Although, I'm starting to think that modern marketing is all about erasing the past on purpose. I keep hearing this logic across the board, like how the new Doom got the rename to "reinvent the brand". The thinking, if I understand it right, is to INTENTIONALLY make everyone confuse the name so that everyone thinks of the new property when you mention the old, and to intentionally get online searches to find the new project instead of the old. Now, the Doom community (original doom) is alive and well. There's basically no chance of that happening. However, it's kinda hard to find anything online about the first XBox.
So, we had the 360. Simple enough, there's the XBox 1 and there's the 360. Now there's the "XBox One", so you have to change your terms. You call it "The XBox" and people will be confused, so you have to say "original XBox", and they're more likely to understand (a few will think you're talking about the 360 though).
Now we've got the new XBox One systems. So, if you say "Original XBox", do you mean the first version of the XBox One, or the original original?
I really do think this is the reasoning. They want to erase the very meaning of the word, because if you control language, you control thought.
Yep, pretty dumb name.
Although, I'm starting to think that modern marketing is all about erasing the past on purpose. I keep hearing this logic across the board, like how the new Doom got the rename to "reinvent the brand". The thinking, if I understand it right, is to INTENTIONALLY make everyone confuse the name so that everyone thinks of the new property when you mention the old, and to intentionally get online searches to find the new project instead of the old. Now, the Doom community (original doom) is alive and well. There's basically no chance of that happening. However, it's kinda hard to find anything online about the first XBox.
So, we had the 360. Simple enough, there's the XBox 1 and there's the 360. Now there's the "XBox One", so you have to change your terms. You call it "The XBox" and people will be confused, so you have to say "original XBox", and they're more likely to understand (a few will think you're talking about the 360 though).
Now we've got the new XBox One systems. So, if you say "Original XBox", do you mean the first version of the XBox One, or the original original?
I really do think this is the reasoning. They want to erase the very meaning of the word, because if you control language, you control thought.
"On two occasions, I have been asked [by members of Parliament], 'Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?' I am not able to rightly apprehend the kind of confusion of ideas that could provoke such a question." ~ Charles Babbage (1791-1871)