Nintendo's new 3DS-focused Direct was today

[A Black Falcon]

Sure, but the 3DS was the most powerful Nintendo portable released up to that point, and the Wii and Wii U were the most powerful Nintendo consoles... but because Nintendo abandoned the power game after the Gamecube, they've never focused on that in their messaging for those systems as they once did. It surely is harder to convince people to buy a system on power grounds when it's nowhere near matching the competitions' hardware power... but they need to do something, or else they could have the Wii U or 3DS issue again. So yeah, as you were saying, it all depends on the messaging. I really hope they can get the balance right between focusing on whatever the system's "gimmicks" are and making it clear that this is a new and more powerful system.