Yoshi is wool, Kirby is clay, and Zelda is wide open.

[A Black Falcon]

That's partially true, but it's also about advertising to gamers! I mean, things like the many livestreams and shows during the show aren't just for new outlets, for sure. Nintendo's great Treehouse stream was for gamers, not news outlets. Same for their surprisingly successful SSBWiiU tourney; they were not expecting a full theater (~3,000 seats I think?) AND an online audience of what, 200,000? But they got it!