Square-Enix loses $150 million in 2010

[Great Rumbler]

I don't mind DRM too much as long as it's smart, unobtrusive DRM [like with Steam]. In that case, all you need to do is authenticate the game via the internet at least once and then you can play it offline as much as you want [although, for online you, obviously, have to authenticate each time]. Long CD keys, DRM programs that monitor your activity, install limits, and constant online authentication is, however, not very fun to deal with.