The PS3 actually isn't that expensive...

[Paco]

Yes, and those advetisements need to stop. Have you been hearing these people? They talk about it like it's a GOOD thing! Now, I can see a place for ads in something like, say, Nascar where you want the game to be authentic.

But, if the game is Battlefield 2140 (or whatever the year is, let's just call it 21XX), I don't want any modern ads in there. I got enough of that garbage in "I, Robot" and I don't want to go through that ever again.

And if they put Nike shoes on a hobbit... well it better be out of a sense of irony...

Good or bad, they're coming. It's inevitable. Microsoft is set up to benefit from it. I have a feeling they've had this planned all along and they have much more in store later on (more ways to make money).