31st July 2006, 4:23 AM
it actually makes sense. If I spent 10 million bucks or more for heavy ads, propoganda, etc - rented the floor space, had a 30 minute/hour long keynote and recieved nothing but negative press and people quoting the mechanics of an upcoming game as a joke while echoing its hardware's premature failure I would be inclined to say "next year, we're spending this time and money on nude saki parties at Kutagari's house".
For serious, can you imagine spending a ton of money on having something for E3 just to see Nintendo steal the show and have very little to no coverage of your product at all? I think the thing to do is have shows that are platform specific, ie spaceworld. Although the same thing can be accomplished by releasing a large press kit on a server and let the press have at it. E3's so-called 'press' doesn't really have any real impact; even the most established hounds get 10 minutes of playtime on something and have detailed descriptions like 'I didn't understand - I wish i had more time on it - I think it could be really good or really krap, we'll keep you posted!'
Atleast a platform specific show would give the press more time to play specific games and get something better than a 5 second clip, a two paragraph review and 3 grainy pictures but wait! OMG, teh 5 second clip is DIRECT FEED (for Insiders)! I mean, it's just stupid really.
For serious, can you imagine spending a ton of money on having something for E3 just to see Nintendo steal the show and have very little to no coverage of your product at all? I think the thing to do is have shows that are platform specific, ie spaceworld. Although the same thing can be accomplished by releasing a large press kit on a server and let the press have at it. E3's so-called 'press' doesn't really have any real impact; even the most established hounds get 10 minutes of playtime on something and have detailed descriptions like 'I didn't understand - I wish i had more time on it - I think it could be really good or really krap, we'll keep you posted!'
Atleast a platform specific show would give the press more time to play specific games and get something better than a 5 second clip, a two paragraph review and 3 grainy pictures but wait! OMG, teh 5 second clip is DIRECT FEED (for Insiders)! I mean, it's just stupid really.