Acclaim is at it again...

[Great Rumbler]

Acclaim, eh? What will they think of next? According to reports, Acclaim have begun preparations for a brave new marketing campaign to promote their newest offering "Gladiator: Sword Of Vengeance"

The campaign will see posters for the game on the streets equipped with "blood packs" (no, not the guys from Blade 2) that will ooze out time-released red liquid onto the posters and the streets. Preparing for this, Acclaim have hired cleaners to monitor the posters and ensure that hygiene and safety laws are maintained on the streets.

This is the next in a long line of "innovative" marketing stunts pulled by the company to promote its games. Lest we forget, a bunch of idiots legally changed their names to Turok in order to publicise Acclaims shoddy FPS franchise. I can't help but feel Acclaims efforts would be more wisely directed into making the games better and innovative rather than their marketing campaigns.

I can't help but think the money would be better spent making their games better or at the very least not so bad.

Cube-Europe

[A Black Falcon]

Ah, but it works! Doesn't it get them lots of attention every time they do these stunts? It's on the theory that no publicity is bad publicity... but you've got to admit, it is successful at that.

[Dark Jaguar]

I never would have been aware of it had you not brought it up, so no, I wouldn't say it's succesful so much as you are a corporate tool.

Blood leaking from posters eh? Hmm, the next dry spell in the news will see the media saying "Are we really safe?" and talking about the evils of this ad.

[Great Rumbler]

but you've got to admit, it is successful at that.

Unfortunatly, you're right.

[A Black Falcon]

I hadn't heard of this ad campaign either... not sure I'd heard of the game, for that matter. :)

But that's what they're hoping for by creating an ad campain like this... a response of some kind that gains attention and recognition.