nfreakct Wrote:Perhaps one of the most cogent things to come out of the frenzy of the post-Revolution controller unveiling, a pretty well-grounded look at why Nintendo does the crazy things it does. Not because Yamuachi is crazy (he is), not because Nintendo likes pushing hardcore gamer's buttons (an amusing side effect), but why the business model they pursue stresses the idea of doing things differently.

Rahul Wrote:In the book "The Brand Gap: How to bridge the distance between business strategy and design" by Marty Neumeier, which I'm currently reading for work, page 153 has some things to say about "INNOVATE":

Quote:
- It's design, not strategy, that ignites passion in people. And the magic behind better design and better businees is innovation.
- Radical innovation has the power to render competition obsolete. The innovator's mantra: when everyone zigs, zag.
- How do you know when an idea is innovative? When it scares the hell out of you. ( Hello GAF!)
- Expect innovation from people outside the company, or people inside the company who THINK outside.
- Make sure the name of your brand is distinctive, brief, appropriate, easy to spell, easy to pronounce, likable, extendible, and protectable.
- Logos are dead. Long live icons and avatars.
- Bottom line: if it's not innovative, it's not magic.