15th February 2009, 8:40 AM
But I don't think any of us actually thought it was so incredibly literally true as this:
http://bunnitude.com/misc/files/pepsi_gr..._field.pdf
http://gawker.com/5150582/breathtaking-d...e-universe
I've said "marketers are idiots" before, but I think now I actually believe it. These people are morons! Either that, or they make a regular habbit of lying just to maintain the illusion that they are in any way needed.
Some products can sell themselves. I'm pretty sure if I ever invented teleportation, all I'd need to do is make a website and pass a crumpled note along to one person and within a month I'd be a trillionaire. Then some fool kid would come along and go through while concious... Oh the lawsuits...
(And incidentally I think the new logo is kinda dumb looking anyway, but then again I suppose the target audience was marketting executives so it must just fly over my head.)
Okay what gets me is that all this time I thought yeah I think it's dumb but they've got samples of test audiences confirming this. You know, like regardless of my own opinion on those test audiences, the numbers don't lie. No, just this nonsense! That's all they did! They don't even need the kinda badly gathered evidence of a badly picked test sample any more, they just make this stuff up!
I really can become a marketter if I wanted to! I bet they came up with the logo first and then ran around trying to tie as much deep philosophical stuff into it as they could to give the illusion that those millions were spent well. Is this all there is to maretting? If so, I could do it, but unfortunatly my moral standing against bull prevents me from doing so, just like becoming an astrologer or psychic or any other scam artist.
http://bunnitude.com/misc/files/pepsi_gr..._field.pdf
http://gawker.com/5150582/breathtaking-d...e-universe
I've said "marketers are idiots" before, but I think now I actually believe it. These people are morons! Either that, or they make a regular habbit of lying just to maintain the illusion that they are in any way needed.
Some products can sell themselves. I'm pretty sure if I ever invented teleportation, all I'd need to do is make a website and pass a crumpled note along to one person and within a month I'd be a trillionaire. Then some fool kid would come along and go through while concious... Oh the lawsuits...
(And incidentally I think the new logo is kinda dumb looking anyway, but then again I suppose the target audience was marketting executives so it must just fly over my head.)
Okay what gets me is that all this time I thought yeah I think it's dumb but they've got samples of test audiences confirming this. You know, like regardless of my own opinion on those test audiences, the numbers don't lie. No, just this nonsense! That's all they did! They don't even need the kinda badly gathered evidence of a badly picked test sample any more, they just make this stuff up!
I really can become a marketter if I wanted to! I bet they came up with the logo first and then ran around trying to tie as much deep philosophical stuff into it as they could to give the illusion that those millions were spent well. Is this all there is to maretting? If so, I could do it, but unfortunatly my moral standing against bull prevents me from doing so, just like becoming an astrologer or psychic or any other scam artist.